Horizon
Visual Identity for a Luštica Bay Neighborhood
2024
About project
Horizon is a residential neighborhood within Luštica Bay, Montenegro, overlooking the Adriatic Sea. Its visual identity draws on the openness of the landscape and the tranquillity of Mediterranean living, guided by the tagline “Where Sky Meets Sea.”
THE BRIEF
The task was to give Horizon a distinctive visual presence within the Luštica Bay brand. The logo and visual identity needed to express privacy and belonging, reflecting architecture that connects indoor and outdoor spaces.
THE CONCEPT
“Horizon Legacy” explores time and continuity through typography. The custom “O” evokes the horizon line and the cycle of sunrise and sunset, bringing together new beginnings and a sense of permanence.
This idea extends across the visual identity, from brochures and printed materials to digital applications and motion.
What We Did
Logo Design
Visual Identity & Style Guide
Social & Digital Animations
Brochure Design
